PP+K, a leading full-service advertising agency and production company, today announced the addition of Big Dog Mower Co. to its roster of national clients. Known as a leading manufacturer of zero-turn riding mowers, Big Dog Mower Co. has turned to PP+K to help increase its brand awareness within the residential market.
“We are thrilled to be chosen by Big Dog Mower Co. as its agency of record,” says Tom Kenney, Executive Creative Director at PP+K. “We’re looking forward to working with the team at Big Dog and helping them take their marketing efforts to the next level.”
The Tampa-based advertising agency will work with Big Dog Mower Co. to position the brand as an innovator and leader in zero-turn mowers.
“We chose PP+K because of their high level of talent and proven results with other national clients,” says Chad Lane, Vice President of Global and Emerging Business at Big Dog Mower Co. “We are excited to work with PP+K, and through that collaboration, link our Big Dog brand to Tampa, which is clearly a city on the rise.”
Big Dog Mower Co. is set to introduce a new model in 2015 that will revolutionize the industry. Dubbed the Blackjack, this mower features patent-pending ‘flip deck’ technology that provides the owner with ease of access to the undercarriage of the deck through the use of an automated, industrial grade hydraulics system that lifts the deck a full 90 degrees.