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PP+K Produces ‘Burning Data’ spots for Bright House Networks

PP+K is happy to announce the debut of Bright House Networks’ latest commercial spot produced by the Tampa-based advertising agency. Titled Burning Data, the spot promotes the cable internet provider’s free Wi-Fi hotspots, available throughout the nation.

“This is one of our favorite spots completed for Bright House so far,” says Tom Kenney, Executive Creative Director of PP+K. “The creative execution that our production team is known for really shined through in the final cut.”

The commercial features smartphones bursting into flames as their users listen to music, utilize navigation and watch videos.

“Our free Wi-Fi hotspots allow consumers to use the apps they love without sacrificing their mobile data usage,” says XXX, (title) of Bright House Networks. “PP+K helped us to relay that message in a creative and effective way.”

The spot is currently being aired on a variety of television networks.

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