Paid Search Manager

Responsibilities

  • Responsible for effectively managing the paid search spend for multiple clients
  • Maintain knowledge of client’s business, competition and latest industry news and trends.
  • Build the strategy and execute search campaigns against the strategy
  • Manage relationships with vendors on the accounts
  • Develops keyword lists and selects landing pages, then submitting for client approval
  • Writes creative to submit to clients for approval through Account Mgmt
  • Proficient using third party tracking tools specific to assigned accounts
  • Proficient in all vendor interfaces and tools to be able to set up and manage campaigns
  • Maintains solid best practices with regards to launch, maintenance, optimizations and reporting
  • Account performance troubleshooting
  • Supports new business efforts by assisting others with proposals, research and data collection
  • Actively participates in organization and development of new business pitches with senior level guidance

Technical Skills

  • Strong knowledge of Microsoft Word, Excel, and Outlook, Google Ad Words

Non-Technical Skills

  • Clear and effective written and verbal communication skills
  • Excellent organizational and time management skills and the ability to multi-task

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