Social Media Strategist

PPK is quickly expanding their digital team and looking for a Social Media Strategist to help drive their client’s social media efforts. The role will help define our client’s holistic social media strategies, concepting and creating content and working across various departments to ensure our brands look and tone are consistent across all mediums.

Our ideal candidate has a passion for and past experience in social media and/or content development. We’re seeking someone strategic, loves finding new trends, heavy social users in their spare time, and excited about making great content that shifts users behavior.

 

Responsibilities:

  • Drive short and long-term social media strategy—leading content development, execution, social experiences (on and offline), measurement and reporting
  • Engage and build social audiences across multiple channels
  • Identify and execute on real-time trends and translate to social media opportunities
  • Seek and develop relationships with key digital influencers, potential brand ambassadors and platform partners to scale the brands identity and following
  • Maintain a comprehensive understanding of all brand initiatives, product launches, monthly campaigns and paid initiatives
  • Collaborate with various internal departments to ensure all brand initiatives are in sync
  • Monitor and report on social media channels and optimize content strategies

Qualifications:

  • 3-4 year minimum experience in social media with portfolio of experience
  • Excellent written, presentation and conceptual skills
  • A problem-solver, self-started and forward thinker
  • Experience working within an agency or managing social media or digital initiatives for a brand
  • Team player who helps contribute wherever needed
  • Ability to thrive in fast paced, dynamic environment
  • Accomplished digital strategist with proven success and track record from previous digital marketing initiatives
  • Experience with listening tools and evaluating social analytics

 

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