PP+K, a leading full-service advertising agency and production company, today announced the addition of LEGOLAND Florida Resort to its ever-growing client roster. The largest LEGOLAND Resort in the world, the 150-acre interactive theme park consists of a water park, a botanical garden, restaurants and shopping, and more than 50 attractions. The Winter Haven-based attraction also recently announced the construction of a highly-themed, 152-room hotel, set to open in 2015.
“We are thrilled to be chosen by LEGOLAND Florida as its strategic media partner across all channels,” says Liz Phelps, Executive Media Director at PP+K. “The park has transformed the way children view the toys we grew up playing with, and we look forward to cultivating a lasting partnership with their team.”
The Tampa-based advertising agency will help LEGOLAND Florida in completing its 2015 traditional and digital media initiatives in order to promote the resort’s many attractions, along with its new hotel, opening summer 2015.
“We are eager to capitalize on PP+K’s media strengths to help us work towards achieving our business goals,” says Rex Jackson, Marketing and Sales Director at LEGOLAND Florida. “PP+K’s Media team is known for its client successes and results-driven media plans, and we are excited to work alongside them.”