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Our objective was to create a distinctive poster campaign for Brew Detroit that would announce to the public that this new brewery would be opening in November. We wanted to do something very simple and graphic that would communicate in a cool way how this brewery was going to literally change the way people saw the Motor City. Long known as the capital of the auto industry, Brew Detroit intends to make the city equally famous for beer. What better way to illustrate this than to take the Detroit skyline and subtly turn the buildings into beer.