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Our assignment was to create a really distinctive campaign promoting The Florida Aquarium’s annual Brews By The Bay Beer & Food Festival, featuring endless beer and sea creatures. Since we were competing with many other Oktoberfest beer events, we knew we had to do something very different and memorable. So we created the ultimate mug shot, showing a Goliath Grouper chomping down on a mug of beer. We used this “hero” image in all our advertising. At the event itself, we also created some interesting signage to encourage people to share their photos at #brewsbythebay2014. Our campaign must have worked, because the event was a complete sellout.