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“Courage Under Fire” follows the story of a fireman who musters the courage to overcome his biggest fear. Bright House products and services are there to help him every step of the way.
“Everyone is afraid of something. Even those who we symbolically view as pillars of strength and courage,” explains Paul Prato, Creative Director at PP+K. “Overcoming anxiety is a simple premise that is rife with storytelling promise. It was interesting to us that the prevalence of technology at our fingertips gives us more tools to help us overcome some of these fears.”