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For centuries, Tampa Bay’s waters and coastline have been roamed by individuals with a deep-seeded adventurer spirit. Drawing upon the rich history of those Conquistadors who came to Tampa Bay in search of something more, we were inspired to highlight the vacationers who are compelled to discover our great city and unlock all it has to offer. Working closely with Visit Tampa Bay, we identified seven feeder markets that were most likely to travel to Tampa during the winter months from January through April: Boston, Toronto, Detroit, Chicago, Indianapolis, Atlanta and Dallas. Through the use of digital display & rich media, OOH, radio, TV, pre-roll video and high impact street-level marketing we declared that when you come to Tampa Bay, you don’t just visit, you take over.