About the Project

The car care industry is filled with short-term gimmicks and obnoxious personalities. But Tires Plus offers honest, straightforward guarantees every day.

To communicate this dynamic, we created a character to represent the obnoxious nature of car care gimmicks, and we placed him across the street from a Tires Plus. This allowed us to break down every “Plus” we offer in memorable, head-to-head scenarios.

Project Info

Client : Tires Plus
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