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Our goal was to create a bold poster which would communicate in a memorable way that big cats (such as lions, tigers, etc.) that are raised as pets and exploited for profits often outgrow their owners and face horrific living conditions and other abuses. Working with Big Cat Rescue, our objective was to get people’s attention in a shocking way, so they would be inclined to check out the website, StopBigCatAbuse.com, and see what they could do to help. Here they would be encouraged to call or email their legislators and urge them to support the Big Cats & Public Safety Protection Act to prohibit the private possession, exploitation and breeding of these wild animals.