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GTE Financial was running a TV spot during Tampa Bay Rays baseball games on the Sun Sports Network. So the client wanted us to create a Rays baseball themed commercial that would demonstrate how fast and easy their mobile banking is. Since GTE Financial is not a typical stodgy bank, but a more people-driven credit union, we wanted the commercial to convey their “fun” personality, while still playing up the speed and convenience of their mobile banking. Challenged with a limited budget, we hoped to create a memorable spot that promoted GTE Financial’s benefits and humorously resonated with Rays fans.