About the Project

GTE Financial was running a TV spot during Tampa Bay Rays baseball games on the Sun Sports Network.  So the client wanted us to create a Rays baseball themed commercial that would demonstrate how fast and easy their mobile banking is.  Since GTE Financial is not a typical stodgy bank, but a more people-driven credit union, we wanted the commercial to convey their “fun” personality, while still playing up the speed and convenience of their mobile banking.  Challenged with a limited budget, we hoped to create a memorable spot that promoted GTE Financial’s benefits and humorously resonated with Rays fans.

Project Info

Client : GTE Financial
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