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Big cats that are raised as pets and exploited for profits often end up being abused, abandoned and even killed. Our goal was to create a poster that couldn’t help but capture people’s attention and convey that those individuals who try to domesticate wild animals are the real beasts. Working with Big Cat Rescue, our objective was to get people to visit the website, StopBigCatAbuse.com, and see what they could do to stop the abuse. Here they would be encouraged to call or email their legislators and urge them to support the Big Cats & Public Safety Protection Act to prohibit the private possession, exploitation and breeding of these wild animals.