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In conjunction with the excitement created by the Discovery Channel’s famous Shark Week television series, the Florida Aquarium decided to host their very own Shark Week event. They wanted us to create a campaign that would convey just how much more dramatic their Shark Week is, since you can experience it live and in person. So instead of just showing a typical shark image, we did something a little more compelling using a heart EKG graph. We also created a poster featuring the image of a shattered television with the outline of a shark that had busted through it. The campaign led to increased attendance during this special week.