TAMPA, Fla.—Leading full-service advertising agency PPK continues its collaborative relationship with nationally recognized non-profit Metropolitan Ministries through their emotionally evocative campaign Hope Is In Your Hands. The traditional campaign includes print and OOH, but has seen its biggest success in Social Media.
The ads present single images of wrought individuals representing members of Tampa Bay’s homeless population, who Metropolitan Ministries serves. Beneath these individuals appears a polarizing question, such as: “Prayers Of Despair Or Prayers Of Thanks?” The viewer is left to decide whether the person has been helped, or is in need of help—and whether or not to lend support. On Facebook, the ads have generated a 17% increase in online giving, year-over-year.
“We are very excited by these results,” says Tim Marks, CEO at Metropolitan Ministries. “We have great facilities on our MiraclePlace® campus, and we provide great services, but in many ways we’re just getting started. The real work is in the counseling and social work that turns lives around. And every donation gets us that much closer to reaching everyone in this community who needs us.”
“We always look forward to telling Metropolitan Ministries’ stories,” says Tom Kenney, President of PPK. “We always put our best work behind their initiatives, and are immensely proud of what the partnership has been able to accomplish.”
Over the nine years in which Metropolitan Ministries has been a client of PPK, they have increased their operating budget by over $10 million through increased donations driven largely by fundraising campaign efforts. The MiraclePlace® campus just north of downtown Tampa has also grown to include a school, chapel, and gym—allowing the non-profit to serve five times the number of people they could prior to 2015.
PPK is a Tampa-based, full-service advertising agency and production company that helps clients develop creative solutions for business challenges. From initial concepts to final placements, PPK specializes in the full spectrum of development, deployment and testing. For more information, please visit www.uniteppk.com.
About Metropolitan Ministries
Through services that alleviate suffering, promote dignity and instill self-sufficiency, Metropolitan Ministries strives to be America’s most effective and innovative caregiver for those in need. Of all expenses, 85.43% go to program services, which outperforms most other charities in America. For more information visit metromin.org.