TAMPA, Fla.—PPK, a full-service advertising agency and production company, announced the addition of the Florida Lottery to their growing list of national and international brands, which includes Frontier Communications, Tires Plus, Huddle House Restaurants, National Pediatric Cancer Foundation and LEGOLAND Florida, among others.
“We’re looking forward to the passion, strategy and creative solutions that PPK will bring to the table,” said Tom Delacenserie, Secretary of the Florida Lottery. “They demonstrated a clear vision of where we want our brand to go in the future.”
PPK will assume full responsibility for all aspects of the Florida Lottery’s general market and multicultural advertising initiatives. This includes work that spans across terminal games and scratch-off games, as well as the overall Florida Lottery brand.
“We are very excited to be working with the Florida Lottery,” said Tom Kenney, President of PPK. “The moment this account went up for review, our team went all in. It was a ‘must win’ account for PPK.”
The partnership between the Florida Lottery and PPK will initially be a five-year term, effective immediately. Look for new work to break in the upcoming months.
PPK is a Tampa-based, full-service advertising agency and production company that helps clients develop creative solutions for business challenges. From initial concepts to final placements, PPK specializes in the full spectrum of development, deployment and testing. For more information, please visit www.uniteppk.com.
About the Florida Lottery
The Florida Lottery is responsible for contributing more than $29 billion to education and sending more than 725,000 students to college through the Bright Futures Scholarship Program. The Florida Lottery reinvests 97 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers and transfers to education. Since 1988, Florida Lottery games have paid more than $48.5 billion in prizes and made more than 1,800 people millionaires. For more information, please visit www.flalottery.com.