TAMPA, Fla.—Since taking over the $150 million Florida Lottery account in November of 2016, Tampa advertising agency, PPK, has been hard at work, creating multiple product-focused campaigns for the nation’s second-largest lottery.
To date, PPK has produced work for the new CASH4LIFE Draw Game, the 10-Million-Dollar World Class Cash Scratch-Off, and the 1-OFF play type for Pick 2 and Pick 5 Draw Games. The fully integrated campaigns cover television, radio, digital, out-of-home, in-store and social executions.
“We’re excited to elevate the quality of work for the Florida Lottery,” said Tom Kenney, President of PPK. “We’re also extremely proud to help them raise even more funds for education throughout Florida in the near future.”
Current work can be viewed at uniteppk.com. Look for new Florida Lottery creative to continue launching across the state of Florida in the upcoming months.
PPK is a Tampa-based, full-service advertising agency and production company that helps clients develop creative solutions for business challenges. From initial concepts to final placements, PPK specializes in the full spectrum of development, deployment and testing. For more information, please visit www.uniteppk.com.
About the Florida Lottery
The Florida Lottery is responsible for contributing more than $30 billion to education and sending more than 750,000 students to college through the Bright Futures Scholarship Program. The Florida Lottery reinvests 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers and transfers to education. Since 1988, Florida Lottery games have paid more than $52.4 billion in prizes and made more than 1,900 people millionaires. For more information, please visit www.flalottery.com.