The cable and Internet provider world is dominated by talk of channels, megabits and network strength. To differentiate the Bright House brand in this space, we focused on the connections that matter most.
We developed and marketed an online graphical shopping system called “The Price Slider.” An entirely new way to shop for TV, Internet, and Phone bundles.
Different types of people use Bright House offerings in different ways. In this campaign, we utilized a neighborhood full of colorful characters to promote Bright House products and services in their natural habitats.
PRODUCT & SERVICE
In a world surrounded by technology, we expect TV and Internet at our fingertips whenever we want or need it. In order to heighten the drama at that precise moment before connection, we employed a slow-motion approach.