At PPK, we have been working on our new client onboarding guide, which has allowed us to put our creative philosophy into perspective and clearly outline it.
McDonald’s is changing things up. And no, I don’t mean that the Arch Deluxe is coming back—in fact, they’re getting rid of its idea entirely.
Creatives have a love-hate relationship with :15s. Their efficiency and cost allows spots in a campaign to run more frequently for longer flights. But ever-increasing brevity requires discipline.
These Super Bowl advertisers did one thing right: they got us to talk about them. We’re discussing the strategy, what worked, and what didn’t.
Learn about this year’s biggest opportunities in the restaurant business from our Hospitality Consultant and MasterChef contestant Chef Jeff Philbin.