In the midst of COVID-19 related TV production cancellations, the Florida Lottery Brand team along with Advertising agency PPK was forced to reconsider their MONOPOLY TV creative. In order to stay on schedule with the Scratch Product’s release date that was set for July 2020, the Florida Lottery and PPK took the creative in a different direction.
The project was originally conceived to be a live-action spot, but the Florida Lottery and PPK took this as an opportunity to bring a whimsical animation style to the fore. Animation was a shift from the look of its previous Florida Lottery campaigns, but the Florida Lottery team and PPK felt that animation was a good fit for the more lighthearted MONOPOLY product.
Read the full article: https://lafleurs.com/news/2020/10/27/florida-lottery-launches-3d-animated-monopoly-scratch-offs-ad/
