Players have to defend their tickets from the incoming seagulls in our new microsite minigame, Gull Invaders!
Background
The new Florida 300X the Cash Scratch-Off offers Floridians multiple ways to win and increase their winnings—all with a unique Florida theme. Pretty much everyone in Florida will want to get their hands on these ONE-OF-A-KIND WINNINGS.
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Client
Florida Lottery
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Years
2022
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Industry
Government
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Services
Digital
Microsite
Out of Home
Radio
Television
28 prizes of $1,000,000 or more
GOALS
Our mission was increase sales and EETF transfers, attract new and existing players with a higher price point ticket, and increase ad recall (IPSOS study).
english + spanish television
one-of-a-kind-winnings
custom interactive game
Gull Invaders!
english + spanish in-store point of purchase
get your ticket today!
english, spanish + creole radio
home of one-of-a-kind winnings
English
Spanish
Creole
