Background
On July 4th, the Florida Lottery launched the MONOPOLY Doubler family of Scratch-offs ($1, $2, $5, $10, $20), along with the Monopoly Doubler Bonus Play promotion.
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Client
Florida Lottery
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Years
2022
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Industry
Government
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Services
Digital
Microsite
Out of Home
Television
Goals
Experience the Doubler Effect!
Our mission was to attract new and existing players with offerings at multiple price points and increase sales and EETF transfers.
the big idea
a chance to double your winnings
english + spanish television
it's happening again...
microsite
win real trivia & win real prizes
english + spanish in-store point of purchase
get your ticket here
english, spanish + creole radio
double, double, double
English
Spanish
Creole
